Best Practices for Working with Sellers

By nature of the real estate industry, sellers can make up approximately half of real estate clientele on any given day. Sellers put their trust in real estate agents to sell their home quickly, successfully, and for a competitive price point so they can move on to their next residence peacefully. At HomeServices Real Estate Academy, we know how important it is to work well with sellers in this industry, and we will ensure you have the tools and knowledge you need to be a successful seller’s agent.

Keep Your Client in Mind

One of your priorities as a real estate agent should be to ensure that your client feels comfortable and well-informed. Sellers put a lot of trust into their agents to get their house on the market and sold at a competitive price. To cultivate and protect this trust, the best thing you can do as a seller’s agent is keep your client in mind and heed their requests. You can build this trust over time by anticipating your client’s needs and keeping an open line of communication - your client wants to feel listened-to and respected.

It’s all about Communication

As mentioned, an open line of communication is crucial to a successful relationship between real estate agent and seller. It is important that sellers feel included in discussions related to pricing, listing, potential buyers, closings, etc., so that they do not become anxious about the selling process. Selling a home is not easy but having a communicative agent can make the process significantly less stressful - and word of mouth travels. If your clients have a good relationship with you, they will recommend you to their networks.

Post a Great Listing

One thing you can do to prioritize your client’s sale and build trust is to post a great listing for their house. There are a few things you can do to boost the home’s views and increase the likelihood of a quick sale.

• Stage the home. If your seller has already moved and taken their furniture with them, stage the home before it is photographed! This will help potential buyers envision a lift within the home and see it as something that could be theirs.
• Get professional photographs taken. Professional photographs make all the difference in a real estate listing. Professional photographs will use light and structure in a way that makes the home feel welcome and enticing to viewers.
• Use the power of social media. Social media is an incredible place to post listings and gain traction for a home. The more it is posted on social media, the more likely its buyer is to find it.

Pay Attention to Your Buyer Pool

As a seller’s agent, it is important to pay attention to your potential buyers. The goal of a seller’s agent is always to sell the home for the best price, and it is the responsibility of the agent to analyze interested buyers for qualification. In the long run, this can save agents time and resources on negotiating and presenting the house to a buyer who is not qualified.

Contact Us

Sellers are a staple of the real estate industry, and our team at HomeServices Real Estate Academy will ensure you have every resource you need to be an incredible real estate agent for all your clients.  We are accredited by the Kentucky Real Estate Commission (KREC) and the Kentucky Commission on Proprietary Education (KCPE) and we are committed to providing you with the best education. Contact us today to talk to our team about getting your real estate license! We proudly serve Lexington, Georgetown, Versailles, Paris, Nicholasville, Richmond, Harrodsburg, Frankfort, and Winchester, Kentucky.